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Law firms · Immigration

Law firm SEO: be the firm clients find and believe

Napoleón Contreras

Clients in legal trouble search fast and judge trust quickly. I help small firms present each practice area clearly, show who the attorneys are and be found by clients who search in English or Spanish.

What is law firm SEO? It is the work that helps a law firm appear when people look for legal help: a clear page for each practice area, attorney profiles with real credentials, an accurate Google Business Profile, local signals and content that answers common client questions.
What I do

The work, in the order that matters

Pages

Practice-area pages

Immigration, family, injury and more: a direct answer, who it helps and how to contact the firm.

Trust

Attorney bios

Verified credentials supplied by the firm, with visible dates and authors.

Local

Google Business Profile

Accurate categories, service areas and consistent firm details.

Bilingual

English and Spanish

For clients who search in either language.

Process

How we would work together

  1. Free 15-minute call to understand your practice.
  2. Audit with reproducible evidence and a prioritized plan.
  3. Fixes in the order that moves the needle.
  4. Monthly measurement and a clear report.

See the AI visibility audit or check one page with the free AI Auditor.

What I do not do

Things I prefer to tell you before we start

  • I do not guarantee rankings or AI citations. No one can: they depend on your competition, your content and decisions made by search engines and AI companies. I tell you what is realistic after seeing your case.
  • I do not buy or invent reviews, and I do not ask for them in exchange for discounts. Platform rules forbid it and it can hurt you.
  • I do not stuff keywords or buy links. The work is clear pages, accurate data and real expertise.
  • I do not access patient or client records. For healthcare clients, I only need public pages and aggregated analytics, never protected health information.
Frequently asked questions

Before you write

Do you handle attorney advertising rules?

Rules vary by state, and compliance is the firm's responsibility. I flag what I see and keep claims modest and verifiable.

Do you write legal content?

I structure and edit it with the firm's attorneys. Legal statements must come from, and be approved by, licensed attorneys.

Can you promise cases?

No. I improve how clearly and credibly your pages present your practice and measure what changes.

Do you work with immigration practices?

Yes, including bilingual English and Spanish content.

Tell me about your practice

A free 15-minute review. I will show you what stands out on screen.