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AI search · SEO · Healthcare and legal practices

Be found on Google and understood by AI assistants.

Napoleón Contreras

I'm Napoleón Contreras, a GEO, AEO and SEO consultant based in Costa Rica. I help dental, aesthetic-surgery, healthcare and legal practices become easier for Google and AI assistants to find, read and trust, in English and Spanish.

What are GEO and AEO? Generative engine optimization (GEO) and answer engine optimization (AEO) are the work of making a website easy for AI assistants and search answer features to read, understand and quote. According to Google's own guide, optimizing for its AI features is still SEO: pages that can be crawled, clear and helpful content, and signals that show who is behind it.
What I do

Three ways to work together

One-time

AI-search and SEO audit

A forensic review of your site, your Google presence and what AI assistants say about you today, with evidence you can reproduce and a prioritized 30-day plan. See the audit.

Monthly

GEO, AEO and local SEO

Content, structured data, Google Business Profile, measurement and a monthly report, done by me, not an account manager. See the service.

For agencies

White-label audits and delivery

Audits and deliverables under your brand for your own clients. See white label.

Who it is for

Practices where one new patient or client matters

If your next client searches on Google or asks an AI assistant who to trust, your pages and your data decide whether you appear.

Healthcare

Clinics and dental practices

Trust signals, local visibility and clear service pages. Healthcare SEO · Dentist SEO.

Aesthetics

Plastic and aesthetic surgery

Procedure pages with medical review and honest claims. Plastic surgery SEO.

Legal

Law firms and immigration practices

Practice-area pages, attorney bios and bilingual content. Law firm SEO.

International

Clinics serving patients from abroad

English-language visibility for clinics outside the U.S. that treat U.S. and Canadian patients. Medical tourism SEO.

Process

How we work

  1. A free 15-minute video call: I learn about your practice, your market and who you want to reach.
  2. An audit with reproducible evidence: how to check each finding yourself. No jargon, no scare tactics.
  3. A prioritized 30-day plan: what to fix first, what can wait and what is not worth doing.
  4. Monthly work and a report: what changed, what moved and what comes next.

Every first conversation is free and no access to your site is required. Book a review.

What I do not do

Things I prefer to tell you before we start

  • I do not guarantee rankings or AI citations. No one can: they depend on your competition, your content and decisions made by search engines and AI companies. I tell you what is realistic after seeing your case.
  • I do not buy or invent reviews, and I do not ask for them in exchange for discounts. Platform rules forbid it and it can hurt you.
  • I do not stuff keywords or buy links. The work is clear pages, accurate data and real expertise.
  • I do not access patient or client records. For healthcare clients, I only need public pages and aggregated analytics, never protected health information.
Frequently asked questions

Before you write

What is the difference between SEO, GEO and AEO?

SEO helps search engines find and rank your pages. GEO and AEO focus on making those pages easy for AI assistants and answer features to read and quote. In practice they overlap, and Google says optimizing for its AI features is still SEO.

Can you guarantee that ChatGPT or Google will mention my practice?

No. Nobody can. I can show you what is blocking your site today, fix it and measure what changes, with dated evidence.

Do you work with practices outside the United States?

Yes. I work with clinics in Costa Rica and Latin America that treat patients from the U.S. and Canada, as well as practices inside the U.S.

Do you need access to patient information?

No. I work with your public website and aggregated analytics. I do not need or want protected health information.

How much does it cost?

It depends on the size of the site and the work. I quote after a free 15-minute call, once I understand your case.

Start with a free 15-minute review

Tell me about your practice. I will show you on screen what stands out, with no commitment.