From audit to published changes
I do not stop at telling you what to fix: I make the changes on your site. This page explains the order, the safeguards and what you receive at each step.
The six steps
- A 15-minute call. You tell me what you sell, who you want to reach and who manages the site. I look at your public site with you. No access needed, no cost.
- An audit with evidence. I review the site, your Google presence and what search engines and AI assistants say today. If there is access, I add Search Console and Analytics. You get a prioritized list: what I would change, why, and how to check it yourself.
- Scope and price in writing. From the audit I propose a closed scope: what is in, what is out and how it is measured. The price depends on that scope and on the size of your organization, not on a package. Payment is made in advance, before work starts.
- Minimum access and a backup. I ask for a user of my own with just the permissions needed, never your personal password. Before anything is touched, a full backup is made and, when the site allows it, changes are tested on a copy first.
- Changes approved one by one. Each change is shown to you first, published only with your approval, checked on the live site and logged with its date. Each change has a rollback plan.
- Measurement and a monthly report. A baseline is set before starting and compared with the same metrics afterwards. Each month you receive a report of what was done, what changed and what did not.
Four things you can check at any time
Change log
What was touched, when and why. You can review it whenever you want.
Backup first
A copy of the site before every major intervention, in your hands.
Monthly report
Rankings, clicks, requests and what AI assistants answered, with dates and sources.
Access returned
When we finish, the access I asked for is closed and I confirm it in writing.
How the price is set
There are no packages and no list price. After the audit you receive a proposal with a closed scope and a price, based on two things.
Scope of the work
What has to be done, how many pages or pieces are involved and how much verification it needs.
Size of the client
Size of the site, people involved and how regulated the sector is.
My own test site
I apply this method on my own sites first.
funerariasdecostarica.com
On October 16, 2026, on this directory of mine, I made a full backup of the old site, saved the Search Console and Analytics baseline, rebuilt the site with 301 redirects from the old addresses, ran an automated quality check before publishing and set up a monthly report. The site had lost traffic before the rebuild and there are no results to show yet. I will measure them with the same dates and sources, 28 days before and after, and publish them whether they are good or not. Until then I claim no improvement.
What I do not do
- I do not promise rankings or AI citations. They depend on your competition, your content and decisions by Google and AI companies. I tell you what is realistic after seeing your case.
- I do not publish anything without your approval. Even less health or legal content: a professional on your team reviews that.
- I do not buy or invent reviews. Platform rules forbid it and it can hurt you.
- I do not access personal data of your clients or patients. I work with your public site and aggregated analytics.
Before you write
How much does it cost?
I do not sell packages. The price is set in writing after the audit and depends on two things: the scope of the work (what has to be done and how much) and the size of the client (number of pages, people involved and how regulated the sector is). Payment is made in advance, before any work starts.
Do I have to give you my password?
No. I ask for a user of my own with the minimum permissions needed, which you can revoke whenever you want. When we finish, I close the access.
What if a change goes wrong?
A backup was made first and each change has a rollback plan. If something fails on the live site, it is reverted first and investigated afterwards.
Do you guarantee results?
No. Nobody can guarantee Google rankings or mentions in AI assistants. What I do is measure before and after with the same metrics and show you the data, good or bad.
Do you work alone?
You talk to me, and I do the audit, the plan and the review of each change. For specific tasks, such as writing or design, I may rely on independent collaborators and I tell you beforehand.
Shall we start with the 15-minute call?
No cost, no access and no commitment. We look at your site together and I tell you what I would do first.